GeoPoll
https://www.geopoll.com/blog/

GeoPoll's articles

  1. Technology & Innovation

The Era of AI: What does that mean to Market Research?

Imagine a world where market researchers can access a powerful tool that can uncover consumer preferences, forecast market trends, and provide actionable insights with unprecedented accuracy. Well, this is fast becoming a reality, thanks to the rapid advancements in artificial intelligence (AI) technology over the last couple of years, and it is promising to be […]
5 min read
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  1. Technology & Innovation

Market Research for Small Businesses

Market research is an essential tool for businesses of any size or industry to understand their target audience, identify customer needs and preferences, and gather information about their competitors. In a nutshell, market research helps businesses grow and succeed. This is a primary goal for small businesses, making market research integral to small businesses making […]
3 min read
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  1. Data & Insights

Big data analytics vs market research data

For the last few years, big data has degenerated into a big topic of discussion, not just in the tech world where it started but also in the corporate world, development space, and government. It is set to grow as information (valuable contextualized data) and data (facts or figures) are now everywhere, and the sources continue […]
3 min read
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  1. Trends & External Forces

GeoPoll Attention Landscape – Namibia Case Study with Marnox Media

The global media market is worth just over two trillion US dollars, and growing fast. The digitization of the media and the proliferation of mobile-based media platforms is a big driver of this growth, especially in developing markets where huge numbers of people are joining the digital revolution every day.
5 min read
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  1. Data & Insights

The Role of Monitoring, Evaluation and Learning

A lot of learning is done by trial and error. It is possible to chance upon a solution by trying, and even if the initiative fails, you can gather the lessons and be better the next time. However, there are instances that do not allow for mistakes. Especially the kind of mistakes that can be avoided. […]
3 min read
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  1. Data & Insights

Brand Africa 100: The Best Brands in Africa – 2022

Once again, GeoPoll partnered with Brand Africa and other partners in a study across Africa to identify the best brands in the continent. The report, Brand Africa 100: Africa’s Best Brands, is now in its 12th year and was conducted in 29 countries covering all economic regions in Africa. Brand Africa 100 is the most […]
3 min read
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