Field Agent
https://blog.fieldagent.net/

Field Agent's articles

  1. Data & Insights

The 2022 Back to School Survey: 1,400 Moms Talk BTS Shopping

What do you get when you combine one of the largest shopping events of the year with historic levels of inflation, stock shortages, and labor issues? We’ll tell you exactly what you get… You get the 2022–23 Back to School (BTS) shopping season. As noted in Field Agent’s Back to School Success Kit: How Brands […]
2 min read
0
5
  1. Merchandising

On-Demand Webinar: Understanding On-Shelf Availability

These days, no news is good news when it comes to the supply chain.  And, lately, the news has been impossible to avoid: Covid, labor shortages, inflation, geopolitical conflict, heck, even the blockage of the Suez Canal have all wreaked havoc on the supply chain and, by extension, on-shelf availability (OSA). Out of stocks. Gaps […]
< 1 min read
0
  1. Merchandising

Supply Chain in Crisis: How to Combat Issues in On-Shelf Availability

Out of stocks (OOS) and phantom inventory (PI). Two terms that strike fear with any brand regardless of size or influence.
7 min read
0
  1. Data & Insights

Data in the Ecommerce Age: A Conversation with Rick West [Podcast]

Brands need an intimate understanding of their shoppers’ needs, especially in the ecommerce age. After all, if you aren’t meeting their expectations… …your competitors are only a click away. But understanding shoppers’ needs means data. Sometimes, lots of it. How can brands (especially startups with limited research budgets) gather the data they need to fully […]
< 1 min read
0
  1. Shopper & Customer

Skimpflation: Shoppers Report Declining Customer Service [Survey]

Skimpflation. You may not have heard of it, but shoppers are feelings its effects. NPR’s Planet Money podcast coined the term to describe the present “economywide decline in service quality,” AKA the many ways companies cut corners to account for labor shortages and rising prices. Spending more time on hold with your bank these days? That’s […]
2 min read
0
  1. Merchandising

What is Merchandising in Retail? A Primer for CPG Brands

In retail, few concepts are at-once more important and yet more hazy than merchandising. While merchandising generates, to some extent, trillions in annual retail spending, few people—even longtime brand and retail professionals—will agree on what it is exactly. After all, merchandising assumes many different forms, and serves many different stakeholders. To further muddy the waters, […]
< 1 min read
0
5