Field Agent's articles

  1. Data & Insights
What do you get when you combine one of the largest shopping events of the year with historic levels of inflation, stock shortages, and labor issues? We’ll tell you exactly what you get… You get the 2022–23 Back to School (BTS) shopping season. As noted in Field Agent’s Back to School Success Kit: How Brands […]
  1. Merchandising
These days, no news is good news when it comes to the supply chain.  And, lately, the news has been impossible to avoid: Covid, labor shortages, inflation, geopolitical conflict, heck, even the blockage of the Suez Canal have all wreaked havoc on the supply chain and, by extension, on-shelf availability (OSA). Out of stocks. Gaps […]
  1. Merchandising
Out of stocks (OOS) and phantom inventory (PI). Two terms that strike fear with any brand regardless of size or influence.
  1. Data & Insights
Brands need an intimate understanding of their shoppers’ needs, especially in the ecommerce age. After all, if you aren’t meeting their expectations… …your competitors are only a click away. But understanding shoppers’ needs means data. Sometimes, lots of it. How can brands (especially startups with limited research budgets) gather the data they need to fully […]
  1. Shopper & Customer
Skimpflation. You may not have heard of it, but shoppers are feelings its effects. NPR’s Planet Money podcast coined the term to describe the present “economywide decline in service quality,” AKA the many ways companies cut corners to account for labor shortages and rising prices. Spending more time on hold with your bank these days? That’s […]
  1. Merchandising
In retail, few concepts are at-once more important and yet more hazy than merchandising. While merchandising generates, to some extent, trillions in annual retail spending, few people—even longtime brand and retail professionals—will agree on what it is exactly. After all, merchandising assumes many different forms, and serves many different stakeholders. To further muddy the waters, […]
  1. Channel: Ecommerce & Digital
It’s where so many sales happen in the digital age. The product detail page (PDP). Today, even high-volume CPG categories have to make sure their PDPs are doing what they should: converting shoppers into buyers. Like clockwork.  So what’s a brand to do? How can CPG companies make their PDPs airtight? How to Build Ecommerce […]
  1. CPG & FMCG
We all know it. Retail can be a stressful industry. And there’s nothing more stressful than an impending buyer meeting. After months of preparation, you’re putting your product—and yourself—on the line. Just one meeting could determine the success of your brand both in stores and online. Deep breath. We’ve got your back. 7 Tips for […]
  1. CPG & FMCG
A new football season has kicked-off to great fanfare and, with it, a pivotal shopping season for many companies. “Gameday” may be just one of several red-letter shopping seasons in Q4, but it’s a long season. Not just for players and fans; for brands and retailers as well. In many ways, gameday runs from the […]
  1. Channel: Mass
If last year made anything in retail clear, it’s that Walmart has both the drive and innovation to rapidly expand its digital footprint. Indeed, despite Amazon’s significant lead, Walmart reported an impressive 79% leap in ecommerce sales for FY21 (ending Jan. 31). It seems #2 really does “try harder.” Walmart ecommerce sales are forecasted to […]
  1. Media & Marketing
It’s here! We are thrilled to publicly announce the arrival of Field Agent’s new self-service platform! With our simple, turnkey products, you can now easily launch campaigns all by yourself – without a single phone call. Field Agent, at its core, is all about helping brands win at retail. Over the years, we’ve built an […]