Earnest Research - DataBites
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions. We believe, in the right hands, data has the power to change the way we work.

Earnest Research - DataBites's articles

  1. Technology & Innovation

Californians Spend Inflation Stimulus Checks at Sam’s Club, DoorDash

[This is a preview from our full report “Measuring the Impact of California’s Inflation Relief Checks on Consumer Spending.” Download for free]. California’s October 2022 Middle Class Tax Refund (MCTR) payments of up to $1,050 buoyed spending across some of the largest retailers in the country, while leaving others unimpacted. Looking at some of the […]
2 min read
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  1. Technology & Innovation

October 2022 Earnest Research Spend Index

Earnest Research Spend Index fell YoY in October, as both in-store and online sales decelerated. General Merchandise, which largely reflects non-discretionary spending, mostly grew in the month, with Warehouse Clubs, Online Marketplaces, and Gas stations all up low single digits. Big Box Retailers fell slightly. Household Goods, Home improvement, Home Furnishings, General Electronics, and Home […]
2 min read
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  1. Channel: Ecommerce & Digital

Amazon’s Holiday Kickoff Sale Falls Flat Against Prior Prime Days

Amazon Prime Early Access Day this October was more subdued than Prime Days of years past, boosting sales for the online retailer by around 15% over average weekly sales. This is significantly lower than the boost that Prime Days typically generate for Amazon. July 2022’s Prime Day propelled weekly sales 37% higher than the trailing […]
< 1 min read
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  1. Trends & External Forces

Hurricane Ian a retailer challenge, restaurant boon

Consumer spending in the days prior to a hurricane making landfall can spike up to 30% as people stock up on fuel and essentials. Hurricane Ian was no exception, driving a 23% increase in combined Big Box, Grocers, Home Improvement, and Dollar Store spending before landfall. As typical with other hurricanes, spending on essential categories […]
< 1 min read
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