Digital Shelf Institute
The Digital Shelf Institute engages a spectrum of experts from across the commerce ecosystem to discuss and define what brand manufacturers must do to survive and thrive. Through a combination of digital content, as well as live and virtual events, members of the institute engage in strategic conversations about how to drive their businesses forward. https://www.digitalshelfinstitute.org/

Digital Shelf Institute's articles

  1. Retailer Media

The Digital Metrics That Matter for Commerce Success Today DSI

“Not all sales are created equal. We’re kind of starting a new startup cycle. At the same time, I don’t want to say ending the old cycle, but you’re slowing down the traditional cycle. We have to invest ahead of the curve, or we won’t be around to use what we already have.” — Chris […]
9 min read
0
  1. Retail Operations

How RGM Teams Drive Omnichannel Growth DSI

“RGM [revenue growth management] teams have become really essential drivers [of profitability] … they started off as analytic and consultative support, and I think we’re seeing now leaders really moving them forward into a real seat at the table.” — Peter Leech, Managing Director of Retail and Omnichannel Commerce, The Partnering Group (TPG) Brands are […]
10 min read
0
  1. Data & Insights

How To Create an Agile Ecommerce Supply Chain DSI

“It’s becoming increasingly clear that the most successful brands we see are learning how to turn their supply chain from more of an afterthought and cost center into a competitive advantage that they use to grow both top and bottom-line sales.” — Dana Peirson, Supply Chain Consultant, The Partnering Group Building an optimized ecommerce supply […]
10 min read
0
  1. Shopper & Customer

A 3-Step Road Map for Driving Ecommerce Profitability DSI

“The customer is the channel, essentially, in this era of commerce we’re in.” — Jordan Jewell, Analyst in Residence, VTEX For the last few years, brands have been hyper-focused on growth, but the pendulum is starting to shift back to a focus on ecommerce profitability because of persistent inflation, higher materials costs, and ongoing economic […]
10 min read
0
  1. Shopper & Customer

Andrea Leigh of Allume Group: What Drives Ecommerce Performance DSI

“For me, the big [Q1] takeaway for brands is really focusing on that loyalty marketing … We need to focus on retaining those existing customers. It’s much cheaper to retain an existing customer than it is to acquire a new one.” — Andrea Leigh, Founder and CEO, Allume Group Every quarter, several trends shake up […]
9 min read
0
  1. Shopper & Customer

Why Images Are Essential for Best-In-Class Digital Experiences DSI

“The role of the image as the first moment of truth in the gateway to consideration has never been more powerful.” — Jehan Hamedi, Founder and CEO, Vizit Product detail pages (PDPs) feature vital information customers need to make an informed buying decision, from product descriptions to pricing details. Many of these page elements produce […]
9 min read
0
  1. Technology & Innovation

Chris Perry and Oskar Kaszubski of firstmovr: Why Empowering Ecommerce Teams Is Just As Critical as Boosting Ecommerce Performance Metrics

“Organizations need to really understand that this is the time we need to upskill. We need to really understand how to enable the entire organization to help them go from a regular world to an AI-powered world.” — Oskar Kazsubski, Chief Growth Officer and Co-Founder, firstmovr When it comes to driving success on the digital […]
9 min read
0
  1. Merchandising

Ecommerce Marketing Strategies Driving Digital Shelf Transformation

“The digital capabilities required to execute in this domain are playing a crucial role to increase ROI [return on investment] and impact the shopper journey.” — Mert Damlapinar, Principal of CPG Digital Commerce Acceleration, EPAM Systems Digital now affects everything in commerce, and its impact continues to grow. According to Forrester, digitally influenced sales accounted […]
9 min read
0
  1. Merchandising

How To Set Company Goals for Digital Shelf Success DSI

“It [ecommerce] is a different animal in that to sell it, you have to know it. You have to use your network to be able to see how it’s working elsewhere. Because it’s 27 years old, it’s relatively a baby compared to traditional retail.” — Colette Richards, Director of Alternative Sales and Distribution, Barcel USA […]
9 min read
0
  1. Merchandising

How To Create Seamless Digital Experiences in the Home Appliance Category DSI

“What can be challenging sometimes is [that] digital appears as an opportunity, but there are so many moving pieces behind the scenes. It’s taking the skill sets that have worked, new requirements that the digital business might need, and having some candid discussions amongst key team members to make sure that we’re using resources efficiently […]
9 min read
0
  1. Channel: Ecommerce & Digital

How To Craft a Winning Digital Experience Strategy in Amazon’s Pay-to-Play World

“You can’t just show up to Amazon today and put up your product content and some brand content and expect anyone to be able to find your product — or to actually build any sort of meaningful momentum on Amazon.” — Kiri Masters, Head of Retail Strategy, Acadia Is Amazon now strictly play-to-play? The answer […]
10 min read
0
  1. Shopper & Customer

A Winning Framework for Incrementality Measurement DSI

“Incrementality, by the way, is just a word in our industry. I don’t think you’d find it in the dictionary, but it’s a very, very common question … ‘Ecommerce often requires a lot of additional investment. Is this going to ultimately result in additional revenue and/or profits for our business?'” — Russ Dieringer, Founder and […]
9 min read
0