Digital Shelf Institute
The Digital Shelf Institute engages a spectrum of experts from across the commerce ecosystem to discuss and define what brand manufacturers must do to survive and thrive. Through a combination of digital content, as well as live and virtual events, members of the institute engage in strategic conversations about how to drive their businesses forward. https://www.digitalshelfinstitute.org/

Digital Shelf Institute's articles

  1. Channel: Ecommerce & Digital

Why It’s Time for Brands To Rethink Their Amazon Growth Strategy DSI

“We cannot expect Amazon to develop or innovate in our category because that is not necessarily their desire.” — Martin Heubel, Founder of Consulterce As more brands search for ways to boost their profit margins both holistically and on specific retail channels, Amazon is undergoing its own transformation that could make it even harder for brands to be […]
9 min read
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  1. Retailer Media

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
11 min read
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  1. Shopper & Customer

The Physical Retail, Digital Canvas Customer Shopping Experience DSI

“If we can satisfy some real needs for the consumers and bring a thoughtful application of technology, analytics, and science to this new environment, then I think we will achieve this trifecta of wins — consumers will win, retailers and brands will win.” — Arsen Avakian, CEO and Founder of Cooler Screens The majority of […]
9 min read
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  1. Data & Insights

What Brands Need To Know To Build a Healthy D2C Strategy DSI

“Long term, definitely, you want to be able to get to that point of direct to consumer because of the wealth of data that you get … [and] that control as well … And you can see many brands out there are all testing the water, so you don’t want to be the last one […]
9 min read
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  1. Merchandising

Speak the CFO’s Language To Grow Digital Shelf Investments DSI

“A lot of business cases, they depend on internal efficiency gains. But if you don’t measure this … then it will never lead to project success or success on the digital shelf … Have a measuring mindset.”            — Ilse Goverts-van Kesteren, Lead Business Consultant, Wunderman Thompson When Wunderman Thompson asked […]
10 min read
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  1. Channel: Ecommerce & Digital

Using In-Depth Retail Media Analytics To Refine DSP Performance DSI

“A big trap that a lot of brands fall into is, they may have some growth goals … but they’re overly focused on bottom-of-funnel metrics like ROAS [return on investment]. And that is just going to kill any innovation that you might have.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia Measuring Amazon Deliver Service […]
9 min read
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  1. Data & Insights

How To Maintain Dominance on the Amazon Retail Media Network With Advanced Data Analytics DSI

“If you have top organic placement, having always-on paid is probably not the best use of dollars. But what happens if you don’t is, you’ll see your organic ranks start to come down … a slow in and out strategy is actually how you can keep your balloon up in the air.” — Aisha Khan, […]
8 min read
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  1. Technology & Innovation

What Is the Role of AI in Ecommerce? DSI

Few technologies have excited as much hype (or promised as must change) as artificial intelligence (AI). However, many brands are still determining exactly what the role of AI in ecommerce is — or should be. There are several potential answers to that question, and many brands and retailers have already found uses for certain types […]
8 min read
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  1. Retailer Media

Maximize Profitability With Holistic KPIs for Ecommerce Managers DSI

“This whole concept of ‘do your job and stay in your lane’ doesn’t exist anymore … all of these walls that existed are being broken down.” – Samir Bhavnani, VP of Sales, CommerceIQ The ecommerce boom of the pandemic has wound down, and growth is no longer guaranteed. In this slower environment, brands need to […]
8 min read
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  1. Data & Insights

Trends That Are Shaping the Future of Ecommerce

“As [retailers] are seeing more business shift to ecommerce, that’s a more expensive channel for them, so they are really becoming dependent on the retail media revenue. So I think that the manufacturer or the advertiser holds the cards a little bit more than maybe they did in the past.” — Andrea Leigh, Founder and […]
9 min read
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  1. Stores & Formats

What Walmart and Amazon Can Teach Us About Ecommerce Competition in Today’s Retail Landscape DSI

“Narratives and storytelling in business really, really matter. You need to have a good business, but storytelling and narratives could take you over the top.” — Jason Del Rey, Journalist and Author So much of modern ecommerce competition is shaped by the actions of Walmart and Amazon. One dominated physical retail for decades before making […]
10 min read
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  1. Merchandising

Understanding, Achieving, and Measuring Content Effectiveness

“Dedicated resourcing and accountability in the organization are required to measure content effectiveness. From a people standpoint, it’s also critical for brands to identify who’s accountable for content effectiveness.” — “Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shoppers’ Needs”  Content effectiveness is what happens when brands go above and beyond these […]
8 min read
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