Cosmetics Business's articles Department: HBC P&G moves in on prestige hair care with Ouai acquisition Ouai, the prestige hair care brand founded by Jen Atkin, has been acquired by beauty heavyweight Procter & Gamble for an undisclosed sum. The brand was established in 2016 by SOS Beauty – the team behind Patrick Ta Beauty and Fable & Mane – and got Millennials and Gen Zers excited about hair care. First […] Cosmetics Business December 9, 2021July 5, 2022 2 min read Dept. HBCAcquisitionExecutivesSustainabilityInternationalConsumersBrick and Mortar 0 Saving Bookmark this article Bookmarked 3
Department: HBC P&G moves in on prestige hair care with Ouai acquisition Ouai, the prestige hair care brand founded by Jen Atkin, has been acquired by beauty heavyweight Procter & Gamble for an undisclosed sum. The brand was established in 2016 by SOS Beauty – the team behind Patrick Ta Beauty and Fable & Mane – and got Millennials and Gen Zers excited about hair care. First […] Cosmetics Business December 9, 2021July 5, 2022 2 min read Dept. HBCAcquisitionExecutivesSustainabilityInternationalConsumersBrick and Mortar 0 Saving Bookmark this article Bookmarked 3