Consumer Goods Analytics's articles Shopper & Customer New Product Introduction How to Determine the Best New Product Launch Strategy Based on Target Consumer Profile Background: A consumer goods manufacturer or retailer is planning to introduce a new product. The product is a consumer electronics product, with the following characteristics: • Designed for a Tech savvy consumer • A prestige brand name • An upscale product […] Consumer Goods Analytics July 13, 2023July 13, 2023 < 1 min read ConsumersStrategyTechnology & InnovationTargetDept. NonfoodDept. Consumer ElectronicsBrick and Mortar 0 Saving Bookmark this article Bookmarked Shopper & Customer Did your store test work? How to analyze a store test using advanced analytics techniques to identify similar stores, and uncover that the test was indeed very successful. Background: A consumer goods manufacturer or retailer introduced a series of new premium SKUs in some stores to perform a retail test, in order to determine if those new SKUs increased the overall category performance. Some basic […] Consumer Goods Analytics July 13, 2023July 13, 2023 < 1 min read Brick and MortarData & InsightsConsumersAI 0 Saving Bookmark this article Bookmarked
Shopper & Customer New Product Introduction How to Determine the Best New Product Launch Strategy Based on Target Consumer Profile Background: A consumer goods manufacturer or retailer is planning to introduce a new product. The product is a consumer electronics product, with the following characteristics: • Designed for a Tech savvy consumer • A prestige brand name • An upscale product […] Consumer Goods Analytics July 13, 2023July 13, 2023 < 1 min read ConsumersStrategyTechnology & InnovationTargetDept. NonfoodDept. Consumer ElectronicsBrick and Mortar 0 Saving Bookmark this article Bookmarked
Shopper & Customer Did your store test work? How to analyze a store test using advanced analytics techniques to identify similar stores, and uncover that the test was indeed very successful. Background: A consumer goods manufacturer or retailer introduced a series of new premium SKUs in some stores to perform a retail test, in order to determine if those new SKUs increased the overall category performance. Some basic […] Consumer Goods Analytics July 13, 2023July 13, 2023 < 1 min read Brick and MortarData & InsightsConsumersAI 0 Saving Bookmark this article Bookmarked