https://www.circana.com/

Circana's articles

  1. Shopper & Customer
Although some U.S. districts have only just recently closed their doors on the 2023/2024 school year, July is underway, which means back-to-school is just around the corner for many students. For the footwear market, the 2024 back-to-school season will contain a level of familiarity from last year, but also some new important caveats. Here are […]
  1. Data & Insights
The business landscape is undergoing a significant transformation fueled by artificial intelligence (AI). While AI PCs have immense potential for boosting productivity, security and competitive advantage, successful implementation necessitates a thorough self-assessment. Aligning AI PC Capabilities With Business Objectives AI PCs offer a range of functionalities that can directly address these objectives. Are you seeking […]
  1. Shopper & Customer
ByLisa Maas, principal and practice lead, CircanaJoan Driggs, vice president of content and thought leadership, Circana Who among us hasn’t stopped short in a grocery store aisle, shopping cart wheels screeching, because a new product — seemingly created to fulfill a very specific recent craving, need, or void — suddenly catches your eye. Maybe you […]
  1. Shopper & Customer
Vijoy Gopalakrishnan, SVP, Product Management, Innovation and Media, Circana It’s the holy grail for CPG manufacturers: Find the market gap and fill it with a product that resonates with consumers and is a winner for retailers. But doing this effectively requires a deep understanding of consumers’ needs and a willingness to solve them with new, […]
  1. Technology & Innovation
By Sara Rosenman, Analyst, Connected Intelligenceand Eddie Hold, President, Connected Intelligence Artificial intelligence has entered the scene with gusto. Over a relatively short amount of time, it has taken many forms, including text and image generation via online platforms, as well as search assistance and social media support. Now, the term appears prominently for device […]
  1. Data & Insights
By James Carlson, Mid-Market Consultant and Team Leader, Circana Getting your hands on retail data is a breeze these days. The best part? It’s a game-changer for small CPG businesses, giving everyone a fair shot at success. With the right data, it’s never been easier to make smart, profitable decisions to grow your business. How […]
  1. Shopper & Customer
Dupe products have been stealing the spotlight across social media and at retail. The concept of a dupe product is nothing new in the retail world. What is different is today’s acceptance of dupes and the expansive reach of the concept. Dupes are no longer taboo, it’s now cool to be able to say you […]