chiefmartec
The Chief Marketing Technologist blog. https://chiefmartec.com/

chiefmartec's articles

  1. Technology & Innovation

Martech for 2025: A brand-new, 108-page report on AI use cases, stack foundations, and market structure

Happy holiday season, ye merry marketing maestros! Here’s a marvelous way to get prepped and psyched for the New Year that’s right around the corner. Frans Riemersma and I just released our latest report, Martech for 2025. It’s 108 pages of our latest research and analysis of what’s actually happening with marketing technology in the […]
6 min read
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  1. Technology & Innovation

The one presentation about martech for 2025 — and the AI madness around it — you won’t want to miss

Sorry that it’s been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with […]
2 min read
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  1. Technology & Innovation

Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans […]
4 min read
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  1. Technology & Innovation

Blueprint for a hypothetical martech “holding company” for a world where aggregation beats consolidation

For 13 years of the ever-expanding martech landscape, conventional wisdom has predicted that our industry would consolidate. That conventional wisdom has failed spectacularly. Or more accurately, the conventional wisdom of the software industry from 10, 20, 30 years ago has been disrupted by new dynamics, in a new environment. The barriers to creating software are […]
10 min read
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  1. Technology & Innovation

The new data layer in martech has taken hold as the foundation upon which marketing AI will be built

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks. Two of our most important findings, however, […]
4 min read
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  1. Technology & Innovation

APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents

Take a guess at filling in the blank here: _______ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness […]
7 min read
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  1. Technology & Innovation

26 magnificently illustrated martech stacks from the 2024 Stackie Awards, with the winners revealed

Yesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for the past decade, we’ve invited marketers to send in a single slide that illustrates their marketing tech stack and how they conceptualize it. From these entries, we select five “winners” whose visualizations we thought were particularly noteworthy in some way. […]
7 min read
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  1. Technology & Innovation

2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual […]
5 min read
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  1. Technology & Innovation

16 years later, the present — not future — of martech is here, but unevenly distributed

The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. I was particularly […]
4 min read
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  1. Trends & External Forces

This isn’t hyperbole: we have some big counterintuitive revelations coming on #MartechDay 2024

If you only attend one online event this year… well, then it’s clearly not 2021 anymore! But this one is worth it. I guarantee you will be surprised, if not shocked, by what we share. On Tuesday, May 7, Frans Riemersma and I will host our annual #MartechDay celebration. We’ll release the epic 2024 martech […]
3 min read
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  1. Technology & Innovation

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. This isn’t particularly surprising […]
7 min read
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  1. Data & Insights

Can martech data be unified, federated, and siloed all at the same time? Yes, and each serves a purpose

First, one more reminder: please take our Martech Composability Survey this week. When you see the questions, I think you’ll agree that having a statistically significant dataset for a “no BS” view of this topic would be super valuable for the whole martech community. We’ll share the full results publicly. But we need your participation. […]
5 min read
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