CNBC notes that Amazon’s plan to move its Prime Days promotion into June this year – about a month earlier than its traditional placement – suggests that it “could be looking to soften the comparisons it will face as it laps the stay-at-home lockdowns of last spring, when business boomed.” Amazon almost certainly is looking “to boost spending in what is normally a slower time in the retail calendar.”
The story notes that “the company has yet to confirm the specific date. The two-day shopping extravaganza originally has been held in July, but Amazon said it will now take place in its second quarter, implying a June event.”
CNBC notes that “the two-day shopping extravaganza has usually prompted rivals like Walmart and Target to offer competing sales.”
- KC’s View:
- This last sentence strikes me as one of the more interesting of the story, since it trains the spotlight on who is leading and who is following.
In some ways, it might’ve been a more interesting development if Walmart and/or Target had decided to make a preemptive move on Amazon by scheduling their versions of Prime Day in June, forcing Amazon to move up its plans. And maybe there still is time for either or both of them to schedule a “Let’s Make Memorial Day Weekend Really Memorable” promotion that will look to undercut Prime Day’s impact.