1. Channel: Mass

Preparing for Retailer Driven Shopping Occasions in 2021

It’s almost June, and that means some of the most highly anticipated annual shopping occasions from retailers such as Amazon, Target, and Walmart are coming up. While key players such as Amazon and Target have yet to announce official dates, we do know that Prime Day is hinted to be in June, and that Target and Walmart will be launching its sales days around the same time. Brands should be preparing and making sure that their media and strategy will maximize traffic and sales at retailer sites this year.

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