1. Media & Marketing

Power to the People: Letting creators do the talking on TikTok

Since its launch in 2016, TikTok has captured the globe’s attention and subsequently confused marketers on how to unlock those viral TikTok moments. The same marketing tactics that were used for Instagram, YouTube, and Facebook cannot be retrofitted to TikTok’s modern intricacies. In this blog, we will dissect three viral brand moments on TikTok, and […]

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