1. Media & Marketing

Post-purchase delivery communication is critical for avoiding negative reviews

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Two-thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a “where is my order” (WISMO) query, highlighting the critical role of real-time post-purchase delivery information and customer communication in avoiding potentially damaging negative online reviews. Original research of 1,000 UK consumers in the Last […]

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