1. Data & Insights

Planning Unlocked – 3 Key trends in 2025

Written by Posted on Less than 0 min read

Webinar

Planning Unlocked

3 key media planning trends for 2025, what they are and what you need to know

Tuesday, April 22, 2025 | 1:00 p.m. BST/ 2:00 p.m. CET

Register now

This webinar unpacks 3 key trends shaping 2025 media planning and how to capitalize on them.

1. Balancing Traditional & Digital:  Learn to effectively integrate resilient traditional TV with the explosive growth of digital video to reach the right audiences

2. Retail Media Revolution: Explore the expanding power of retail media advertising and how to leverage it for impactful campaigns

3. Generational Shifts: Understand the critical differences in media consumption across age groups and how to tailor your strategies for optimal engagement 

Value for Advertisers:

Optimise ad spend across platforms for maximum ROI

Gain competitive insights to refine your strategies

Target the right audiences with precision

Value for Agencies:

Develop integrated solutions to meet advertiser needs

Demonstrate the value of your inventory with robust data

Position yourself as a strategic partner in campaign success

Secure your spot

Tuesday, April 29, 2025 | 1:00 p.m. BST / 2:00 p.m. CEST

Can’t make the session? Sign up and we’ll send you the recording!

Register now

The post Planning Unlocked – 3 Key trends in 2025 appeared first on Nielsen.

View Original Article
Member since
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. https://www.nielsen.com/us/en/insights/
Do you like Nielsen's articles? Follow on social!

More from Nielsen

  1. Data & Insights

How audience measurement innovation benefits the media industry

The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. […]
5 min read
0
  1. Data & Insights

Need to Know: How are TV audiences measured

To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders). This article focuses on the last two ingredients: What specific […]
5 min read
0
  1. Data & Insights

Need to know: What is a Designated Market Area® (DMA), and why does it matter?

As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that […]
4 min read
0
  1. Media & Marketing

Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey

Live Webinar Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey Join Nielsen on Wednesday, May 21, 2024 at 1pm ET / 10am PT Register now Live Webinar Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey Join Nielsen on Wednesday, May 21, 2024 at 10am PT / 1pm ET Register […]
2 min read
0
  1. Media & Marketing

The LA Fires: How multiplatform local media became a lifeline 

Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, […]
3 min read
0
  1. Data & Insights

Advanced audience targeting to unlock granular viewer insights

The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research and Analytics Officer at FOX, share his thoughts on current pain points.   Reaching your target audience has never been more complex. As viewers hop between TVs, smartphones and tablets, traditional advertising methods are struggling to keep up. This […]
< 1 min read
0
  1. Media & Marketing

Need to Know: The basic of TV media buying

Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying. The media buying playing field It’s simple enough on paper: a network, TV […]
4 min read
0
  1. Media & Marketing

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
0
  1. Media & Marketing

Unlocking the Potential of Radio in MMM

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing Mix Models (MMM) […]
3 min read
0
  1. Data & Insights

Are you investing in performance marketing for the right reasons?

Campaigns rely on the seemingly delicate mix of brand and performance needed to maximize full-funnel visibility. Having analyzed hundreds of thousands of marketing mix decisions, we’ve seen the pendulum swing hard from brand to performance in recent years. Consider that it was barely ten years ago that Binet and Field published The Long and the […]
3 min read
0
  1. Data & Insights

How to plan with business outcomes in mind

If there’s a common thread in the big marketing stories of the last few years, it’s that wins and losses are measured in terms of business outcomes, not media consumption metrics. Of course, one doesn’t go without the other, but too many marketers are absorbed by what’s right in front of them—their media plans and […]
3 min read
0
  1. Media & Marketing

A look at how CTV reach and viewership trends shift across generations

Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records. Advanced audience targeting has been around for a long time for many digital channels. But […]
3 min read
0
  1. Media & Marketing

Broadcast bounceback: New TV sports rights deals provide fans with free access to local games

Coming to a TV station near you: your favorite local sports team. As the television landscape evolves, access to local sports is changing—and the price point for some fans couldn’t be better: free. How is this possible? As audiences continue to migrate away from traditional cable packages, a handful of teams are partnering with local […]
3 min read
0
  1. Media & Marketing

Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point

Editor’s note: This iteration of The Gauge includes a methodology change that more accurately differentiates Hulu Live and Hulu SVOD viewing. This change does not reflect a change in consumption. Rather, it reflects how viewing is being credited. The net impact is roughly half a share point, which affects both Hulu SVOD and total streaming. […]
4 min read
0
  1. Trends & External Forces

Driving value through women’s sports

Webinar Driving value through women’s sports: spotlight on Google & WNBA Join Nielsen on Tuesday, June 25th, Noon ET Register now Webinar Driving value through women’s sports: spotlight on Google & WNBA Join Nielsen on Tuesday, June 25th, Noon ET Register now By now, we’ve all heard that women’s sports are having a moment. That […]
2 min read
0
  1. Data & Insights

The Advertising Media Spend Report – H1 2024

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence. Download the report The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence. […]
2 min read
0
  1. Shopper & Customer

Beyond Pride Month: Building your brand with LGBTQ+ consumers

In many countries around the world, Pride months bring a rainbow wave of brands showcasing their support of the LGBTQ+ community. While these efforts have been both praised and criticized, Nielsen research shows LGBTQ+ consumers are open to brand engagement that’s authentic and inclusive. But what does authentic, inclusive brand engagement look like?  According to […]
3 min read
0
  1. Media & Marketing

Streaming unwrapped: Streaming viewership goes to the library in 2023

Americans streamed 21 million years’ worth of content last year The growing bounty of content on streaming services has forever changed TV viewing behavior, with streaming consumption now consistently accounting for the biggest driver of TV usage1. And while the time we spend with TV is largely flat, our time spent streaming video continues to […]
4 min read
0
  1. Data & Insights

Understanding full-funnel measurement: From who saw the ad to the outcome

Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to pinpoint, marketers need to say goodbye to measurement siloes and deliver comprehensive campaign performance.   In this video, Nichole Henderson, GM of Campaign Analytics at Nielsen, discusses […]
< 1 min read
0
  1. Media & Marketing

Influencer Marketing: The Obvious Approach

Case study Influencer Marketing: The Obvious Approach Nielsen + Obviously: Leveraging Influencers for Healthcare Brand Building Contact us Introduction Teaming up to capture brand and influencer metrics Obviously, a leading full-service influencer marketing agency and creator platform, specializes in cultivating authentic creator networks paired with data-driven strategies for renowned brands worldwide.  Teaming up with Nielsen’s […]
4 min read
0
Next