1. Shopper & Customer

Pizza Factory Smaller is Faster Fresher and Fun

 

Success does leave clues and one clue the Pizza Factory picked-up and is leveraging to drive growth is that less is more.  A smaller footprint, cost less to buildout, while helping to drive top line sales and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

So, when Pizza Factory released its renderings for a Pizza Factory Express aka a new quick-service format to support the brand’s thriving carryout and delivery business industry veterans knew it would attract new franchisee and incremental interest from current franchisees.

Consumers want to get in and out fast, Pizza Factory knows that.  Consumers do want the option to pick-up their food on the way home so the development was called “Convenience Perfected,”.

The new prototype focuses on today’s consumers cravings for fresh, quality food served fast. Whether fans stop in to grab a hot pizza or they order calzones from home, the Express model further strengthens the brand’s ability to provide a multitude of off-premise dining options.

You can tell that the team at Pizza Factory has the pulse of today’s consumers as they are touting a 27 percent same-store-sales increase last month. In fact, March 2021 systemwide represented the brand’s best March performance in five years—ultimately signaling Pizza Factory’s upward trajectory and recession-resistant operations.

So, get this the starting at 1,000 sq. ft., the Express model’s small footprint allows new and existing franchisees to grow into new, untapped markets while also eliminating many of the operating costs and furniture, fixtures and equipment (FF&E) expenses associated with larger restaurant prototypes.

Yet that is not all, the format requires fewer employees to run the show, ultimately saving on labor costs, but allowing a hyper-effective team to serve at-home on on-the-go guests who traditionally have higher ticket averages.

Pizza Factory CEO Mary Jane Riva, stated “Efficiency, convenience and quality are foundational to Pizza Factory, and we led with these business drivers in mind when building the Express blueprint,” …“The Express debut is such a significant milestone for our development goals, as the format alone allows for Pizza Factory to grow into new communities and untraditional spaces. We’re confident the model will support the advanced delivery and carryout operations we already have in place, while providing new ways for our guests to enjoy a diverse menu of fresh food.”

With a new aggressive development effort underway, Pizza Factory is actively growing from its West Coast roots and adding restaurants across the nation. Most recently the brand announced its expansion in Texas and its first Southeast franchise deal in Georgia, demonstrating the concept’s ability to enter new states.

As Pizza Factory enters this new era of growth, the company is offering an aggressive development incentive program including a reduced franchise fee, waived royalties for three months and more. This applies to new franchisees exploring conversions or new builds. How are you evolving?

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 


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