1. Corporate Purpose

P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging

Research tied to The Visibility Project found 81% of advertisers believe inauthentic portrayals of LGBTQ consumers will lead to stronger backlash than no representation at all.

View Original Article
Do you like MarketingDive's articles? Follow on social!
Comments to: P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging

    Your email address will not be published. Required fields are marked *

    Attach images - Only PNG, JPG, JPEG and GIF are supported.