1. Department: Nonfood

Petco and Facebook to Host Pet Fashion Show

LAte last week Petco hosted a pet fashion show and dog adoption drive, called “The Perfect Fit,” through Facebook Live which combined the consumer experience of live shopping with a well recived “giveback.” The show was hosted by television host Arielle Vandenberg and featured looks from Petco private brands, Youly and Reddy modeled by rescue dogs from L.A. Animal Services. Pet owners who joined virtually were able to ask questions in real-time and purchase items through Petco’s Facebook Shop.

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