1. Media & Marketing

Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live

Written by Posted on Less than 0 min read

The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling. 

View Original Article
Post Views: 303
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app. View Original Article Dept. Beverage Marketing: Social Media Consumers KraftHeinz Post Views: 53 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. CPG: Food

Why Kellanova’s snack brands inked first sports deal as a group

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS and the NWSL. View Original Article Dept. Grocery Predictions and Forecasts Kellogg's Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Partnerships & Alt Profit

Pepsi swaps out burger chain soda orders in brand’s latest video stunt

“Undercover Cups” shows reps going into McDonald’s, Burger King and Wendy’s — all Coke partners — to replace soft drink orders with Pepsi. View Original Article Restaurants PepsiCo Coca Cola Dept. Beverage Partnerships Post Views: 173 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

T-Mobile grows ads business with $600M Vistar Media acquisition

The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns. View Original Article Marketing: OOH Technology & Innovation Acquisition Post Views: 81 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Will 2025 be a year of contradictions? Here’s what the numbers say

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier. View Original Article AI Results & Investment Technology & Innovation Government Predictions and Forecasts Trends: Marketing Trends: Finance Post Views: 121 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Media & Marketing

Gap and Parker Posey celebrate self-expression in spring campaign

“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.  View Original Article Marketing: OOH Marketing: Social Media ESG and CSR Post Views: 63 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Channel: Mass

Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda. View Original Article Marketing: Retail Media Walmart Connect Walmart Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Shopper & Customer

Move over for new mover (journey) marketing

64% of consumers change all or some service providers after moving or purchasing a home. View Original Article Consumers Post Views: 156 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

TikTok reassures brands on future as advertising ambitions broaden

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts. View Original Article ESG and CSR Marketing: Social Media Predictions and Forecasts TikTok Post Views: 24 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Channel: Restaurants

Taco Bell opens ‘early retirement’ community in latest experiential play

Available exclusively for rewards members, The Cantinas offers senior-inspired recreation and recalls the brand’s groundbreaking pop-up hotel. View Original Article Pricing & Promotions Restaurants Dept. Nonfood Pop Ups Post Views: 279 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Agencies & Vendors

Publicis deepens AI transformation services with help from Nvidia

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach. View Original Article Agencies AI Technology & Innovation Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

Augmented reality entices brands with endless off-package marketing space

Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers. View Original Article Dept. Beverage Technology & Innovation Shoppers Tech: AR and VR Metaverse Post Views: 234 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

Unfiltered view: 3 trends driving marketing photography for brands

Cutting through the noise requires touching a nerve that builds emotional bonds. View Original Article Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. Data & Insights

WPP brings back data hotshot Brian Lesser to lead GroupM

The agency holding group’s media investment arm names a new leader with a successful track record for applying data and technology to marketing. View Original Article Technology & Innovation Agencies Data & Insights Results & Investment Post Views: 231 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: Food

Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings

The effort was brought to market in four months, an example of how brands have made moving at the speed of culture a top priority. View Original Article KraftHeinz Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

Fiverr showcases AI-produced videos for tapping into viral trends

Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments. View Original Article AI Technology & Innovation Post Views: 14 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Mass

Walmart leverages Fubo’s takeover ad format to connect content, commerce

The Triple Play lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment. View Original Article Walmart Sustainability Streaming Post Views: 220 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Channel: Convenience

7-Eleven teams with Live Nation for nostalgic music festival activations

The chain is the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with consumers around culture. View Original Article 7-Eleven & Speedway Consumers Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Retailer Media

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said. View Original Article Marketing: Retail Media Government Walmart Executives Post Views: 25 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Data & Insights

Inside Expedia’s plan to be the world’s travel media network

An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space. View Original Article Data & Insights Post Views: 222 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next