1. Technology & Innovation

Perfect Corp. teams with Warner Bros. Pictures for The Flash interactive AR try-on experience

Perfect Corp. has launched an interactive augmented reality (AR) experience for Warner Bros. Pictures’ upcoming film The Flash.

Movie filters and effects are available free to users in the AR try-on app, YouCam Makeup, and photo-editing app, YouCam Perfect.

The Flash virtual experience features an exclusive animated effect and stickers that invite users to activate their inner superhero and step into a time travel adventure powered by Perfect Corp.’s AI technology.

This will be available in the run up to the launch of the movie, in cinemas on 16th June.

“We are excited to kick off an exciting partnership with Warner Bros. for the launch of their summer box office adventure, The Flash,” says Perfect Corp. Founder and CEO, Alice Chang.

“Through the use of AI and AR virtual try-on we are creating impactful movie moments for The Flash fans inviting a completely new, hyper engaged way to connect with their favourite superhero. We invite movie goers to step into their own cinematic The Flash adventure powered by AI and AR virtual try-on.”

Movie fans will be able to share their time travel content across social media tagging @YouCamApps and #TheFlash.

View Original Article
Do you like Retail Technology Innovation Hub's articles? Follow on social!