1. CPG: NonFood
  2. Trends & External Forces

People are shopping differently in this recessionPeople are shopping differently in this recession

“Traditionally, during an economic recession, you would expect to see discretionary categories, such as home furnishings, consumer electronics or big-ticket items like appliances, take a hit,” said Andrew Lipsman, an analyst at eMarketer. “What’s interesting is that the pandemic has caused a couple of these categories to really buck that trend.”

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