1. CPG: NonFood
  2. Trends & External Forces

People are shopping differently in this recession

“Traditionally, during an economic recession, you would expect to see discretionary categories, such as home furnishings, consumer electronics or big-ticket items like appliances, take a hit,” said Andrew Lipsman, an analyst at eMarketer. “What’s interesting is that the pandemic has caused a couple of these categories to really buck that trend.”

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