1. Department: HBC

Own the online beauty boom with flawless post-purchase experience

The face of beauty is changing. There was a phenomenal shift to shopping online during the pandemic, with sales of cosmetics, fragrances and other beauty items growing. Despite the return to bricks-and-mortar shopping, digital channels will continue to account for an ever-increasing share of the UK’s total beauty market. So, how can retailers pique interest, […]

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