1. CPG: Food

Oscar Mayer enters the weddings biz with Wienermobile of Love

Written by Posted on Less than 0 min read

Soon-to-be-newlyweds can ditch the stress of wedding planning and head to Las Vegas to marry in front of the brand’s first-ever hot dog chapel.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Meta implements new system for addressing algorithmic ads bias

VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads. View Original Article Meta (Facebook) Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

What marketers can expect as Google rolls out conversational AI in search ads

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL. View Original Article AI Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Food & Bev

Gatorade expands presence in hydration market with Gatorade Water

The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.  View Original Article Dept. Beverage Health & Wellness PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Corporate Strategy

How Athleta’s ‘Find Your Movement’ campaign evolves the brand

The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.  View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

PNC leans on ‘boring’ label in new marketing campaign

A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions. View Original Article Predictions and Forecasts Google TikTok Editor's Choice AI Marketing: Social Media Technology & Innovation Government Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Media & Marketing

Ikea gives a peek into college life with TikTok anime series

The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer. View Original Article TikTok Marketing: Social Media Dept. Nonfood MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Corporate Strategy

X’s new CEO hire has done little to stem brand exodus, report says

Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found. View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Pinterest focuses on possibility in new global ad push

New spots focus on how consumers use the platform to achieve real-life goals as part of a campaign that includes a two-day pop-up in London. View Original Article Marketing: Social Media Consumers International - UK Pop Ups MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Technology & Innovation

Coke asks consumers to generate art with new AI platform

The first fruit of the marketer’s collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions. View Original Article ChatGPT Coca Cola Consumers Dept. Fresh Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

An open road for marketers: How to reach connected drivers in 2023

Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month. View Original Article Data & Insights Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Consumer Durables

Spanx pushes into apparel with first-ever global campaign

Timed to Women’s History Month, “We Live in Spanx” spans digital and out-of-home and nods to the many roles women are often juggling at once. View Original Article Dept. Apparel Marketing: OOH MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo deepens soccer ties with EA Sports partnership

The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game. View Original Article Partnerships Flagship Stores PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Super Bowl LVIII: Tracking every ad

Tune in here for updates on all of the brand announcements ahead of kickoff, which will take place Feb. 11 at Allegiant Stadium in Las Vegas. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Timex challenges players to race against the clock in Fortnite

The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date.  View Original Article Metaverse Trends: Tech Dept. Nonfood Dept. Toys & Games MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food & Bev

Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt

A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media.  View Original Article Editor's Choice Marketing: OOH Marketing: Social Media Consumers PepsiCo ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Uncategorized

Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX

The “Metalmorphosis” campaign uses vehicle-mounted cameras to show off the performance of a car that “isn’t your grandma’s Corolla.” View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Technology & Innovation

Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond. View Original Article Technology & Innovation Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Data & Insights

57% of enterprise marketers use AI in email campaigns, survey says

The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases. View Original Article AI Marketing: Direct & Personalization Technology & Innovation Thick Data MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next