1. Owned Brands (Private Label)

Only 4 in 10 Believe Name Brand Products Are Better Quality Than Private Label

IntegerGroup Name Brands vs Private Labels May2021

Over time, it appears that consumers’ perception of private label or store brand products in comparison with name brands has changed. And, although a survey [download page] from The Integer Group shows that fewer consumers currently perceive name brands as being better than private labels in various aspects than did in 2010, the tide appears… Read More »

The post Only 4 in 10 Believe Name Brand Products Are Better Quality Than Private Label appeared first on Marketing Charts.

View Original Article
Do you like marketingcharts.com's articles? Follow on social!
Comments to: Only 4 in 10 Believe Name Brand Products Are Better Quality Than Private Label

    Your email address will not be published. Required fields are marked *

    Attach images - Only PNG, JPG, JPEG and GIF are supported.