Got this email from Waymo – the autonomous ride-hailing service – yesterday, promoting a service it is offering in Phoenix to parents who want to give their kids a little independence via self-driving cars that can shuttle them around the city.
KC’s View:
I think this is smart of Waymo – it builds trust with the next generation of customers. (Uber has had the same kind of program for several years, I am told.)
But it also gave me an idea for food retailers.
Why couldn’t food retailers do the same kind of thing? Maybe food retailers could allow parents to establish special pre-paid accounts that would allow their kids to come in and shop on their own. They could create limits on what the kids could buy, but also give children a sense of food independence, allowing them to develop good nutritional habits while allowing parents to keep an eye on their purchases.
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