1. Holiday & Events

Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition

Written by Posted on Less than 0 min read

The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more.

View Original Article
Post Views: 143
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Technology & Innovation

From keyword to dialogue: How Hyundai optimizes for AI-driven search

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide.  View Original Article AI Technology & Innovation Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Finance

Spirit Airlines lands new campaign boosting affordable luxury

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy. View Original Article Bankruptcy Post Views: 158 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

The complete Super Bowl 60 ad tracker for 2026

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML. View Original Article Holiday & Events Predictions and Forecasts Post Views: 34 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. ESG

Why Checkers and Rally’s are keeping the pedal to the metal on value

CMO Scott Johnson explains why the sister chains’ social team can post without an approval process to speed up cultural reaction time. View Original Article Executives ESG and CSR Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Holiday & Events

Campaign Trail: Tiffany’s blue boxes become portals for the holidays

Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million organic views. View Original Article Dept. Natural / Organic Health & Wellness Holiday & Events Post Views: 18 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Media & Marketing

Why QVC is targeting Gen X with a TikTok livestream shopping event

The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand marketing Annette Dunleavy. View Original Article Marketing: Brand Marketing: Social Media Consumers Government TikTok Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Technology & Innovation

Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids

The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging. View Original Article AI Dept. Fresh Packaging Technology & Innovation Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Finance

3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches. View Original Article Results & Investment Marketing: Brand Post Views: 24 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Beverage

Sprite targets ads around scorching temps for global summer campaign

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment.  View Original Article Marketing: OOH Consumers Store Location Coca Cola Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Department: Consumer Durables

Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film

Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets. View Original Article Dept. Apparel Post Views: 22 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

Heinz taps into Super Bowl snack culture with novelty ketchup keg

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food holiday of the year.  View Original Article Data & Insights Dept. Grocery Consumers Holiday & Events KraftHeinz Post Views: 19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Data & Insights

The new reality of ecommerce data: How signal quality will define performance

Ecommerce leaders now compete on data quality as automation reshapes performance. View Original Article Data & Insights Post Views: 20 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. Channel: Restaurants

Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year. View Original Article Dept. Fresh Prepared Restaurants Post Views: 229 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Wpromote acquires Giant Spoon, merging performance, creative proficiencies

By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space. View Original Article Acquisition Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt

The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” View Original Article Post Views: 173 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Retailer Media

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of search results. View Original Article Marketing: Retail Media Marketing: Social Media Consumers Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Data & Insights

IPG bets on agentic AI to streamline e-commerce optimization

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem. View Original Article AI Technology & Innovation Post Views: 31 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Agencies & Vendors

Nielsen’s latest MRC accreditation returns it to measurement pole position

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts. View Original Article Insight Providers Big Data Data & Insights Government Returns Post Views: 117 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. ESG

JCPenney embraces social-first marketing with VaynerMedia hire

The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance. View Original Article ESG and CSR Marketing: In Store Marketing: Social Media Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department & Category

Chili’s challenges Joey Chestnut to an eating contest on X

The restaurant chain is leaning into embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors. View Original Article Dept. Grocery Restaurants Post Views: 261 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
Next