The Earnest Analytics Spend Index (EASI) fell below year ago levels in November, as both in-store and online sales decelerated meaningfully. Fashion Resale and Active & Athleisure stood out among Apparel & Accessories, growing low single digits headed into the holiday season. Gyms and Workout continue to recover from the pandemic, while Home Fitness declined to nearly a third lower than year ago levels. Warehouse Clubs continued to grow compared to other General Merchandisers like Big Box retailers which were down for the month YoY, possibly on fuel sales strength. Pets also outperformed other major categories. Air Travel was flat YoY after a meaningful deceleration from the prior month. Home Improvement, Home Furnishings, and Household goods posted some of the largest YoY declines as they lap difficult year ago comps.
(Note: Historical numbers could vary slightly due to methodology updates.)
*About the Earnest Analytics Spend Index:
The Earnest Analytics Spend Index (EASI) is an alternative data-driven measure of consumer spending that tracks spend across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified U.S. consumers. Advantages of using EASI include better representation of e-commerce spend, disaggregation by geography, and online versus in-store breakouts.
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