1. Corporate Strategy

Nike taps former executive Tom Peddie to return as vice president of marketplace partners

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Dive Brief

The 30-year veteran of the athletics retailer is set to return as the company shifts its direct-to-consumer strategy.

Published July 10, 2024

The Nike "swoosh" on the side of a building, with another building seen behind it.

A Nike storefront displays its logo on the façade. Following worse than expected earnings, the company said it plans to revamp its direct-to-consumer strategy.

Daphne Howland/Retail Dive

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