Dive Brief

As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.

Published May 6, 2025

A yellow Nike storefront with a mural of runners on the outside.

Nike Live, one of the retailer’s localized store concepts. Hill has worked in recent months to reconnect the retailer to its wholesale partners.

Courtesy of Nike