How to Determine the Best New Product Launch Strategy Based on Target Consumer Profile
Background: A consumer goods manufacturer or retailer is planning to introduce a new product. The product is a consumer electronics product, with the following characteristics:
• Designed for a Tech savvy consumer
• A prestige brand name
• An upscale product
A “Consumer Segmentation Schema” is leveraged to determine the potential of every store and place the product only in the stores where the correct consumer type for this product shops…