How to Determine the Best New Product Launch Strategy Based on Target Consumer Profile

New Product Introduction AnalysisBackground: A consumer goods manufacturer or retailer is planning to introduce a new product. The product is a consumer electronics product, with the following characteristics: 

Designed for a Tech savvy consumer
A prestige brand name
An upscale product
 
 A  “Consumer Segmentation Schema” is leveraged to determine the potential of every store and place the product only in the stores where the correct consumer type for this product shops…
 
View Original Article
Comments to: New Product Introduction

    Your email address will not be published. Required fields are marked *

    Attach images - Only PNG, JPG, JPEG and GIF are supported.