How to Determine the Best New Product Launch Strategy Based on Target Consumer Profile

New Product Introduction AnalysisBackground: A consumer goods manufacturer or retailer is planning to introduce a new product. The product is a consumer electronics product, with the following characteristics: 

Designed for a Tech savvy consumer
A prestige brand name
An upscale product
 A  “Consumer Segmentation Schema” is leveraged to determine the potential of every store and place the product only in the stores where the correct consumer type for this product shops…
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