1. Merchandising

New look for Barr as soft drinks buck own-label shift

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Barr Soft Drinks has re-designed its packaging and will launch the new look in December. Adrian Troy, Barr’s marketing director, said: “This new look will refresh the brand and draw in even more shoppers, particularly from the younger generation, who are looking for a fun and fruity entry into the category and already love our …

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Established in 2007, TalkingRetail.com brings you the latest news, analysis and information across the UK convenience and independent grocery retail sectors. Sister publication Independent Retail News is a monthly magazine for owners of independent convenience stores. Originally launched as Independent Grocer in 1981, the magazine changed its name to Independent Retail News in 1995. It provides must-have information that helps in the day-to-day running of stores and keeps readers up-to-date with the latest news and product information. The publications are brought to you by Metropolis Business Media, which also runs a number of leading annual awards events including The Retail Industry Awards, The Quality Food Awards and The Quality Drinks Awards. These prestigious ceremonies recognize the top performers across both the independent and multiple sectors, and are judged by a highly respected and influential group of independent top industry judges. https://www.talkingretail.com/
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