1. Technology & Innovation

New Frubes packs reveals AR mini game

Frubes is catapulting kids’ yoghurt into the future with the category’s first ever augmented reality mini game on pack, designed to bring joy to lunch and snack time. Available now, the vibrant packaging welcomes six cheeky new characters to the Frubes family and features a QR code that allows children to explore the brand’s bespoke …

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