1. Media & Marketing

Netflix’s next phase of advertising growth hinges on in-house ad tech

Written by Posted on Less than 0 min read

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments. 

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG & FMCG

Dove, Venus Williams support teen girls in sports with tennis-inspired soap

The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls. View Original Article Unilever Procter & Gamble Dept. HBC Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Shopper & Customer

Consumers still ally with brands on social: Here’s what the numbers say

While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement. View Original Article Strategy Marketing: Social Media Consumers ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content. View Original Article AI Technology & Innovation Google ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Sociable: Meta launches initial test of ads on Threads

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands. View Original Article Marketing: Social Media Meta (Facebook) ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Halo Top enlists everyday athletes for New Year’s resolutions push

An endorsement program includes personal training sessions, a talent manager and more to help people achieve their 2024 targets. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Uncategorized

VML unites design capabilities, talent under new studio offering

A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food

Oreo plays on lore behind its brand name with web audio challenge

“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger. View Original Article Kroger Pricing & Promotions Mondelez MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

Saucony outpaces doom scrolling with new running challenge

The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

Sociable: Meta brings advanced AI chatbot to all of its apps

Meta is making a bigger move to challenge OpenAI and others within the generative AI space. View Original Article Technology & Innovation Meta (Facebook) ChatGPT AI Marketing: Voice MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Heineken throws back to early 2000s with ‘The Boring Phone’

As part of a collab with retailer Bodega, an app which turns any phone into a “dumb phone” with no internet access will be made available in June. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.  View Original Article Meta (Facebook) KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Chili’s arcade-inspired video game slams rising fast food prices

Inspired by the cult classic BurgerTime, the game is meant to drive loyalty program sign-ups and serve as an outlet to vent frustration. View Original Article Delivery Dept. Grocery Marketing: Loyalty & Subscription Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Agencies & Vendors

Publicis Groupe is confident in the face of expected industry tumult

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.  View Original Article Executives Mergers Predictions and Forecasts Agencies MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Agencies & Vendors

Globant’s deal for Gut points to challenges facing independent agencies

While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is. View Original Article Agencies Technology & Innovation Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Department: Consumer Durables

Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands. View Original Article Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

PMG sharpens CTV, OTT expertise with Camelot acquisition

The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv. View Original Article Marketing: Broadcast Partnerships Acquisition Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Operations & Supply Chain

Vitaminwater returns to its New York roots in Spike Lee-directed ads

In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X. View Original Article Agencies Owned Brands (Private Label) Returns Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Department & Category

Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins

The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2. View Original Article Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand

A lack of growth mindset, conservative leadership and uncertainty may be behind the slowed growth in brand value. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Retailer Media

How Target is expanding its retail media network as holiday marketing heats up

Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media. View Original Article Marketing: Retail Media Holiday & Events Roundel Streaming Target MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
Next