1. Department: HBC

Nearly 30% of shoppers will purchase beauty as a holiday gift

Written by Posted on Less than 0 min read

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Dive Brief

Headed into the season prestige beauty sales are up, with Gen Alpha contributing to growth in the segment.

Published Nov. 20, 2024

By
Tatiana Walk-Morris

Makeup containers, including powder compacts and makeup brushes, scattered against a blue background

U.S. prestige beauty sales between January and September rose 7% year over year to $22.8 billion, according to a new report.

misuma via Getty Images

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