1. Holiday & Events

NBA players Anthony Edwards and LaMelo Ball star in Foot Locker’s holiday campaign

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Dive Brief

Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social channels and more.

Published Nov. 13, 2024

By
Howard Ruben

Anthony Edwards holding a pair of sneakers

Anthony Edwards and others star in “Step Into Your Gift,” a 360-degree holiday marketing campaign designed to highlight its commitment to sneaker culture and basketball.

Courtesy of Foot Locker

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