1. Shopper & Customer

Navigating the Potential Impact of Changing Regulations for a Global Tech Leader

Laws and regulations are in constant flux, a fact every business must reckon with. When a global force in consumer technology was faced with changing legislation, it was imperative for the brand to uncover the usage habits of their consumers, looking specifically at replacement cycles, customer attitudes and user profiles. This would shed valuable insight into how the new laws could impact their consumers and how they interact with the brand’s core product. 

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