1. CPG: Food & Bev

More than a crunch: How a 1.5 second tune changed the Tostitos brand

Written by Posted on Less than 0 min read

The Frito-Lay brand revealed at Advertising Week that its recent introduction of a sonic identity upped brand recall by 38%.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

9 marketing trends to watch as 2023 tests transformation bets

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.  View Original Article Consumers Streaming Trends: Marketing ESG and CSR Marketing: Digital Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food

Manischewitz rebrands to extend appeal beyond kosher aisle

Debuting ahead of Passover, the makeover was spearheaded by an agency that has recently helped refresh mass-market brands like M&M’s and Kraft.  View Original Article KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Uncategorized

Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Partnerships & Alt Profit

Nissan soups up ‘Heisman House’ with Zillow, creator partnerships

The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz. View Original Article Marketing: Social Media Partnerships NFT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack. View Original Article Technology & Innovation Predictions and Forecasts Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Agencies & Vendors

Ethical AI use, product placement become bigger CMO priorities, Gartner says

By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern. View Original Article Insight Providers Executives Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

Coca-Cola enlists Hollywood talent for Christmas shorts

Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. View Original Article Dept. Beverage Holiday & Events Coca Cola MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG: Food & Bev

Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.  View Original Article Marketing: Social Media Consumers Holiday & Events Pop Ups PepsiCo Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Trends & External Forces

IAB: Digital ad growth hits bottleneck as landscape diversifies

The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report. View Original Article Results & Investment Technology & Innovation Predictions and Forecasts Consulting MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Department: Food

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn. View Original Article Dept. Fresh Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG & FMCG

Unilever’s chief digital and commercial officer Conny Braams departs

The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020. View Original Article Executives Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Corporate Strategy

How Athleta’s ‘Find Your Movement’ campaign evolves the brand

The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.  View Original Article Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department: Beverage

How Bubly aims to shake up sparkling water with new Burst brand extension

Burst caters to consumers who view sparkling water marketing as staid and products as too much of a trade-off from sugary sodas. View Original Article Dept. Beverage Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Mod Op acquires RTO+P for more creative firepower

Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism. View Original Article Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Technology & Innovation

Publicis credits new business tailwinds, tech rebound for continued strength

CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing.  View Original Article Agencies Data & Insights Executives Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Shopper & Customer

Brands lose by ignoring Gen X — here’s what the numbers say

Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Holiday & Events

Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Technology & Innovation

Transforming customer service: How generative AI is changing the game

Generative AI is giving businesses the ability to focus on customers more. Here’s how. View Original Article Technology & Innovation Shoppers AI MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Snap, Minibeats bring musical interactivity to AR

The revenue-sharing musical lenses point to how Snapchat is pinning its future on helping creators monetize AR. View Original Article Marketing: Social Media Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Channel: Delivery

NYT’s Wordle debuts new mobile ad format with DoorDash

The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.” View Original Article Food Delivery Delivery DoorDash MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next