1. Corporate Strategy

MNB/In Conversation:  retailmediatools CEO Barry Clogan

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Content Guy’s Note:  MNB readers know that I have had an abiding skepticism about retail media networks, believing that most retailers largely are using them for their supplemental revenue stream, as opposed to thinking about them strategically.  Today, I have an extended conversation with Barry Clogan, the new CEO of retailmediatools, in which he observes that retailers need to think of this media opportunity in ROI terms that go beyond just cash.  It was a perspective that I found refreshing.

To listen to and/or download an audio version of this conversation, click here.

The post MNB/In Conversation:  retailmediatools CEO Barry Clogan appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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