1. Media & Marketing

MLS strikes TikTok partnership as threat of US ban looms

Written by Posted on Less than 0 min read

A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Holiday & Events

Sam’s Club prioritizes emotions over sales in holiday ads

The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist. View Original Article Economy Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Uncategorized

The biggest rebrands and refreshes of 2023 so far

In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Channel: Convenience

7-Eleven debuts digital collectibles

Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT. View Original Article 7-Eleven & Speedway Crypto NFT MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Adult Beverage

Smirnoff celebrates connection in new global campaign

Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. View Original Article Dept. Adult Bev CPG: Adult Beverage Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Trends & External Forces

Why Kind keeps it simple in latest wellness-focused marketing play

“I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon. View Original Article Executives Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Delivery

Grubhub expands Snoop Dogg-starring effort on tail of international success

Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere. View Original Article Food Delivery Grubhub International MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

Netflix’s ad tier gathers momentum as it continues to evolve

Discussing Q4 results, Co-CEO Greg Peters said the streamer once considered making ads the default option in a similar vein to Amazon. View Original Article Amazon Executives Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Partnerships & Alt Profit

Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Trends & External Forces

Barkley, OKRP merge to create ‘big indie’ agency

The merged company seeks to meet the challenges independent shops face in the current agency landscape. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and […]
< 1 min read
0
  1. Holiday & Events

Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry. View Original Article Dept. Beverage Holiday & Events PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Retailer Media

Microsoft debuts platform to help retailers launch and scale an ad business

The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs. View Original Article Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Channel: Restaurants

Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

In yet another cultural play, the fast-food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle. View Original Article Dept. Grocery Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

AI will permanently upend the agency landscape in 2024, Forrester predicts

Concerns over AI misuse will increase agency reviews by 10% and digital agencies may disappear as the tech spreads.  View Original Article Agencies AI Marketing: UGC Predictions and Forecasts Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Adult Beverage

Miller Lite, Coors Light expand football marketing playbook for new season

The Molson Coors brands lay out their football strategy ahead of the season as the company looks to increase marketing spend broadly by $100 million. Courtesy of Molson Coors Dive Brief: On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s […]
2 min read
0
  1. Retailer Media

How Home Depot is renovating its retail media network to reach more advertisers

The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event. View Original Article Marketing: Retail Media Consumers Home Depot Big Data Data & Insights MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Department: Beverage

Campaign Trail: Pom Wonderful transforms free radicals into monsters

An effort from in-house shop Wonderful Agency timed to spooky season pits the brand’s signature juice against vampires, ghosts and aliens. View Original Article Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Channel: Home Improvement

How Behr, Home Depot are using data to market 2024’s Color of the Year

The paint marketer will leverage Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations. View Original Article Consumers Predictions and Forecasts Home Depot Target Data & Insights Marketing: Retail Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Holiday & Events

Avocados From Mexico generates guacamole recipes with new AI tool

The AI tool is meant to encourage avocado consumption during the big game, letting the brand get in on the hype without running an official ad. View Original Article AI Consumers Technology & Innovation Holiday & Events International - North America MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Media & Marketing

Ads from 141 top brands appear on unreliable AI-generated sites

Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings. View Original Article Marketing: Digital Media Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi celebrates 125 years: Inside the marketer’s media blitz

A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo. View Original Article Marketing: Brand PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
Next