1. ESG

Milk-Bone revels in rom-com tropes with movie trailer parody campaign

Written by Posted on Less than 0 min read

Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

View Original Article
Post Views: 205
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Agencies & Vendors

Publicis Groupe forecasts sunny H2 based on strong H1 new business gains

The company reported it had more than a dozen wins of material new business in the first half.  View Original Article Agencies Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok reinstated in US app stores after assurance from attorney general

Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores. View Original Article Marketing: Social Media Brick and Mortar Predictions and Forecasts Google TikTok Post Views: 91 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Shopper & Customer

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to millennials.  View Original Article Consumers Johnson & Johnson J&J Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

Adobe secures data collaborations between brands, publishers with new tool

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker. View Original Article Data & Insights Technology & Innovation Coca Cola Post Views: 125 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

Chipotle connects SMS, social to celebrate Super Bowl ‘extras’

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” View Original Article Marketing: Loyalty & Subscription Restaurants Holiday & Events ESG and CSR Post Views: 105 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Media & Marketing

Facebook global ad revenue to surpass $100B in 2024: WARC

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone. View Original Article Meta (Facebook) AI Marketing: Social Media Technology & Innovation Google Post Views: 115 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth […]
< 1 min read
0
  1. Channel: Ecommerce & Digital

Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe. View Original Article Predictions and Forecasts Amazon Holiday & Events Post Views: 154 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Corporate Strategy

Jim Beam ages its marketing strategy for the budget-minded consumer

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy. View Original Article Strategy Consumers Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Corporate Strategy

Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’

The new campaign and platform focus on the diversity of Orangetheory members and tie into a brand strategy centered around encouragement. View Original Article Strategy Marketing: Brand Inclusivity Post Views: 159 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Shopper & Customer

Why American Eagle tapped Martha Stewart to extend beyond Gen Z

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.  View Original Article Consumers Dept. Apparel Holiday & Events Post Views: 19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Channel: Delivery

Uber and Instacart deepen tie-up with advertising integration

The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace. View Original Article Delivery Instacart Ubereats Post Views: 29 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Data & Insights

What FCB’s stealthy data unit says about the future of agency creativity

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty. View Original Article Data & Insights Marketing: Direct & Personalization Marketing: Loyalty & Subscription Predictions and Forecasts Post Views: 150 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. ESG

Airbnb continues focus on travel experiences with new social features

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering. View Original Article ESG and CSR Post Views: 22 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Restaurants

How Applebee’s Date Night Pass builds on the chain’s marketing-led success

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain. View Original Article Restaurants Executives Post Views: 22 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

How American Eagle’s CMO is avoiding AI’s ‘generic creative’ trap

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.   View Original Article AI Executives Owned Brands (Private Label) Technology & Innovation Post Views: 104 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said. View Original Article Executives Acquisition Google Streaming Omnichannel Post Views: 169 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. ESG

How Macy’s is flexing its Style Crew affiliate program beyond social media

The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers. View Original Article Marketing: Social Media ESG and CSR Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Channel: Home Improvement

Top takeaways from Advertising Week 2024 marketers need to know

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab. View Original Article PepsiCo Home Depot AI Technology & Innovation CPG: Adult Beverage Post Views: 167 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign

The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape. View Original Article Marketing: Broadcast Streaming Procter & Gamble Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

7 top campaigns from 2024 and the tactics that drove success

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. View Original Article Post Views: 276 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
Next