Dive Brief

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

Published April 16, 2025

A Michaels arts and crafts storefront

A Michaels storefront. Since going private in 2021, the company has worked to improve its customer experience and debuted MakerPlace by Michaels, an online marketplace.

The image by Rowanswiki is licensed under CC BY 1.0