1. Shopper & Customer

Merit expands into the fragrance category

Written by Posted on Less than 0 min read

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Dive Brief

The beauty brand, which launched with makeup, is thinking “through the everyday experience of our customer” as it enters new categories.

Published Oct. 9, 2024

By
Howard Ruben

A bottle of Merit's Retrospect fragrance with a dark background

The brand has steadily been expanding beyond makeup by launching into skin care and now fragrance.

Courtesy of Merit

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View Original Article
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