1. Trends & External Forces

McDonald’s Positivity Wins the Day

 

Once again, success does leave clues.  Industry leading companies understand that there is an increased unmet need that consumers are expressing when it comes to their everyday life and food, meals, and beverages.  That unmet need is being express in the form of more ‘sustainable’ food and beverage products that according to Steven JohnsonGrocerant Guru® at Tacoma, WA based Foodservice Solutions® “includes living, being happy, healthy, and hopefully vaccinated.

Sometimes companies are asked to step up and lead. McDonald’s leadership is showing as it is partnering with the federal government to provide COVID-19 vaccine information on billboards, coffee cups and package seals.  That branded messaging is better for you, better for me, and better for everyone around the world. 

McDonald’s said that its role in the U.S. Health and Human Services Department’sWe Can Do This” campaign would begin later in May with third-party COVID-19 vaccine information posted on the McDonald’s billboard in New York City’s Times Square.

It takes time to produce the millions of cups and seal stickers, then get the items through the supply chain and into the stores. Then, starting in July, McDonald’s hot McCafé cups and McDelivery seal stickers will promote vaccines.gov information and its locator for finding vaccine appointments. The website is sponsored by HHS, Boston Children’s Hospital and the Centers for Disease Control and Prevention.

So, the McDonald’s new packaging and ads will feature art from the national “We Can Do This” campaign, setting the campaign’s slogan against a map of the United States.

The press release from McDonald’s, stated, “McDonald’s is committed to making helpful information accessible to our customers, who are encouraged to share the campaign using #WeCanDoThis to inspire others to learn more about what they can do to help end the pandemic,”.

Then Genna Gent, McDonald’s USA vice president for global public policy and government relations, stated, “We all want to protect ourselves and our loved ones and be together with our communities again. McDonald’s is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe.”

Gent continued saying the program would reach customers in the 14,000 U.S. communities it serves. Xavier Becerra, secretary of Health and Human Services, stated, “Thanks to McDonalds, people will now be able to get trusted information about vaccines when they grab a cup of coffee or order a meal.”…“Ending this pandemic requires all of us working together to do our part, including encouraging our friends and family to get vaccinated. This effort will help more people make informed decisions about their health and learn about steps they can take to protect themselves and their communities.”

The team at Foodservice Solutions® simply wants to say, THANK YOU, McDonalds.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.


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