1. Department: Food

McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib

Written by Posted on Less than 0 min read

Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Media & Marketing

Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours. View Original Article Strategy Marketing: Social Media Partnerships TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Holiday & Events

Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say

Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found. View Original Article Amazon Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

What brands should know about the FTC’s updated Endorsement Guides

The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice. View Original Article ESG and CSR Government Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Peloton’s latest brand revamp arrives as revenue drops 22%

The company is attempting to reposition itself from an in-home exercise brand to one for fitness enthusiasts of all levels no matter their location.  View Original Article Store Location Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Nonfood

Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests. View Original Article Partnerships Dept. Pet Industry Conferences and Events Crypto MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Channel: Restaurants

Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code. View Original Article Consumers Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok calls on US users to oppose latest proposal to ban app

With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back. View Original Article Marketing: Social Media Government TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Trends & External Forces

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report. View Original Article AI Data & Insights ESG and CSR Predictions and Forecasts Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Technology & Innovation

100 days of frenzied hype around generative AI

Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear. View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: Food

M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

The Mars Wrigley brand said actress Maya Rudolph will serve as its spokesperson and make her first appearance in its Super Bowl spot. View Original Article Editor's Choice Holiday & Events Mars Inc. MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Ad-spending market continues to recover, though 2024 presents mixed picture

GroupM expects that brands may invest more in shared experiences as day-to-day life becomes increasingly atomized and algorithmically dictated. View Original Article Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department & Category

6 key details about CosMc’s, McDonald’s new fast food chain

CEO Chris Kempczinski said he believes McDonald’s has “the right to win” the afternoon “beverage pick-me-up occasion” with the new concept. View Original Article Dept. Beverage Dept. Grocery Executives MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food

Heinz celebrates diners who wait for its ketchup in global campaign

The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup. View Original Article Strategy KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Uncategorized

Sociable: BeReal adds feed for celebrities and brands

RealBrands will see brand accounts get their own focus in-stream. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising […]
< 1 min read
0
  1. Shopper & Customer

White Claw encourages consumers to take time off this summer

A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest. View Original Article Dept. Adult Bev Marketing: Social Media Consumers CPG: Adult Beverage Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Food & Bev

Inside Propel’s first brand campaign with Michael B. Jordan

PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation. View Original Article Technology & Innovation PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Consumer Durables

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.  View Original Article Marketing: Social Media Partnerships Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB

Channels with “privacy by design solutions” are expected to outpace the market going forward. View Original Article Economy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics […]
< 1 min read
0
  1. CPG: Food & Bev

Frito-Lay makes largest-ever investment in women’s sports for World Cup

As women’s sports continue to gain viewers, the snacks marketers’ activations will span popular brands and include its Cracker Jill campaign. View Original Article PepsiCo Results & Investment MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Holiday & Events

Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
Next