1. Operations & Supply Chain

McDonald’s chief marketer steps down, company veteran steps into role

Written by Posted on Less than 0 min read

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S. business on Feb. 15.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Department: Adult Beverage

Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party. View Original Article AI Dept. Adult Bev Marketing: Social Media Consumers Technology & Innovation ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Media & Marketing

Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured. View Original Article Google AI Marketing: Social Media Technology & Innovation Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Partnerships & Alt Profit

Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures. View Original Article Partnerships MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Holiday & Events

FanDuel gives Gronk another shot in Super Bowl marketing blitz

Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.  View Original Article Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Holiday & Events

Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut

The ice cream brand positioned the big-game buy as the next step of a “That’s Dazs” campaign that is a key part of its outreach to young consumers. View Original Article Dept. Frozen Consumers Holiday & Events Nestle MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Shopper & Customer

Diageo outlines 5 key consumer trends for 2024, including neo-hedonism

The spirit brand’s new report was developed using a proprietary research tool and underscores the need for brands to remain nimble.  View Original Article Consumers Technology & Innovation Trends: Consumer Predictions and Forecasts CPG: Adult Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Sociable: Assessing possible outcomes for TikTok in its final days in the US

According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.  View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Holiday & Events

Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste.  View Original Article Sustainability Holiday & Events Unilever Dept. Grocery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Marketers’ ad spend to grow in H2 led by social media and display, report finds

More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 market report.   View Original Article Marketing: Social Media Consumers Technology & Innovation Streaming Trends: Marketing ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities. View Original Article Acquisition Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Hyatt global brand platform invites travelers to ‘Be More Here’

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks. View Original Article Marketing: Loyalty & Subscription Health & Wellness MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
  1. Agencies & Vendors

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement. View Original Article Insight Providers Competition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Strategy

Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’

Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers. View Original Article Marketing: Social Media TikTok Executives Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Media & Marketing

Why Olaplex created a faux product to address dupe culture on TikTok

CMO Charlotte Watson detailed how the brand’s fictitious Oladupé product is helping it communicate value and authentically reach the beauty community. View Original Article Dept. HBC Executives Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Shopper & Customer

Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind

Crafted with creative agency Gigasavvy, the cult-favorite candy brand’s new spot asks young consumers to “Choose Different. Choose Fun.” View Original Article Dept. Fresh Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program. View Original Article Dept. Beverage Marketing: Loyalty & Subscription Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Shopper & Customer

CeraVe takes on soap operas in new genre-spoofing campaign

In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama. View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok launches new ad campaign to oppose sell-off bill

The ByteDance-owned platform continues to leverage its reach in attempt to alleviate concerns regarding its influence.  View Original Article Marketing: Social Media TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

Google ad revenue resilient as company contends with cookie, AI transitions

A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations. View Original Article AI Marketing: Social Media Technology & Innovation Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next