1. Uncategorized

Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play

Written by Posted on Less than 0 min read

A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.

View Original Article
Post Views: 131
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Uncategorized

Martha Stewart is an underutilized intern in new Fiverr campaign

The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace. View Original Article Post Views: 220 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Department & Category

Chili’s pop-up finances fast food meals in latest dig at rising prices

A store emulating payday loan retailers doles out gift cards to “approved” visitors and serves a new burger positioned against the Quarter Pounder. View Original Article Dept. Grocery Pop Ups Post Views: 109 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

PepsiCo this week finalized a $1.95 billion acquisition for the brand, which has used a “community- and culture-first approach” to marketing. View Original Article PepsiCo Gaming Dept. Beverage Acquisition Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Trends & External Forces

5 years of media evolution provide few answers to brands’ chaotic 2025

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.  View Original Article Results & Investment Strategy Government COVID19 Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. ESG

Motto by Hilton gives travelers ‘main character energy’ in social series

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham. View Original Article Shoppers Dept. Nonfood Dept. Toys & Games ESG and CSR Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department: Consumer Durables

New brands jump at endorsement deals with influencers, celebrities: study

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear. View Original Article Dept. Apparel Post Views: 166 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Google overhauls Shopping platform with AI for more personalization

New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations. View Original Article AI Marketing: Direct & Personalization Technology & Innovation Google Post Views: 172 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

SoundCloud powers programmatic display, video ads with PubMatic

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app.  View Original Article Marketing: Digital Media Marketing: Social Media Operations & Supply Chain Streaming Post Views: 131 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. CPG: Food

Lunchables boasts its cool factor for back-to-school campaign

“The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up marketing spend in the second half.  View Original Article Holiday & Events KraftHeinz Post Views: 41 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Data & Insights

Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York. View Original Article Data & Insights Post Views: 36 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Axe’s latest swing: When TikTok absurdism meets brand design

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator. View Original Article Marketing: Social Media Consumers TikTok ESG and CSR Unilever Post Views: 29 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Holiday & Events

Why marketers should focus on value over price this holiday season

Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.  View Original Article Shoppers Holiday & Events Post Views: 158 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Dollar Shave Club’s first AI-generated ad makes tech the punchline

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with over-the-top humor.  View Original Article AI Consumers Technology & Innovation Post Views: 25 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Strategy

Bose CMO on driving the brand’s cultural impact and the coming AI shakeout

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing. View Original Article AI Executives Technology & Innovation Post Views: 119 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Sociable: Supreme Court upholds TikTok sell-off bill in the US

A statement issued by TikTok after the ruling was announced points to the app going dark on Sunday unless the Biden administration steps in.  View Original Article Marketing: Social Media TikTok Post Views: 116 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Media & Marketing

Roku will cover the cost to turn branded social content into CTV ads

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025. View Original Article ESG and CSR Marketing: Broadcast Marketing: Digital Media Predictions and Forecasts Streaming Post Views: 117 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Shopper & Customer

American Eagle’s celebrity marketing drew outcry — and new customers

The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition. View Original Article Shoppers Acquisition Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Data & Insights

Small creators deliver 10x ROI, but they remain hard to scale—can AI change that?

Can AI turn 5b creators into advertisers for your brand? View Original Article Technology & Innovation AI Post Views: 79 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover […]
< 1 min read
0
  1. Data & Insights

3 advertising stats from Meta’s record holiday ‘25 period

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand.  View Original Article AI Technology & Innovation Holiday & Events Meta (Facebook) Post Views: 13 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Media & Marketing

Sociable: Inside YouTube’s new generative AI features for Shorts

Among the latest additions is image-to-video animation, which can turn your photos into animated elements. View Original Article AI Marketing: Social Media Technology & Innovation Post Views: 36 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next