1. CPG: Food

Mars Wrigley’s Availability into Action initiative goes digital

As part of its Availability into Action campaign, which launched last year, Mars Wrigley is introducing an online tool designed for independent retailers in the form of a bespoke website, www.availabilityintoaction.co.uk. Availability into Action offers tips for retailers on how to create “best-in-class” gum displays in a bid to drive sales. Content on the site …

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