1. Holiday & Events

Mars gets spooky across multiple channels and brands for Halloween

Written by Posted on Less than 0 min read

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.

View Original Article
Post Views: 42
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Channel: Home Improvement

Top takeaways from Advertising Week 2024 marketers need to know

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab. View Original Article PepsiCo Home Depot AI Technology & Innovation CPG: Adult Beverage Post Views: 167 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Media & Marketing

Digital marketing statistics of 2025: H1 by the numbers

As CMOs struggle to plan for the future, digital video may provide hope. View Original Article Predictions and Forecasts Streaming Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into nostalgia for millennial culture. View Original Article Dept. Beverage PepsiCo Post Views: 18 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

Mastercard makes bigger grab for commerce media dollars with new network

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft.  View Original Article Agencies Partnerships Technology & Innovation Post Views: 35 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

48% of creatives identify as neurodivergent: Here’s what the numbers say

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As. View Original Article Technology & Innovation Post Views: 32 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Agencies & Vendors

Publicis Groupe is confident in the face of expected industry tumult

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.  View Original Article Predictions and Forecasts Agencies Executives Mergers Post Views: 98 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Data & Insights

Campaign Trail: How a SaaS firm used AI to turn clients into ad stars

Customer experience firm 8×8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools. View Original Article Customer Experience AI Technology & Innovation Shoppers Dept. Nonfood Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Simon Cowell judges Domino’s Pizza alongside new quality captains

The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions. View Original Article Associates Marketing: Broadcast Post Views: 234 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Trends & External Forces

WeightWatchers revamps brand identity to better tap into GLP-1 craze

A new logo, typeface and dedicated GLP-1 medical program follow the company filing for bankruptcy in May after subscriber losses. View Original Article Marketing: Brand Bankruptcy GLP-1 Post Views: 21 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi. View Original Article Coca Cola Marketing: Social Media Consumers PepsiCo ESG and CSR Post Views: 34 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

What Google Chrome’s potential sale means for the future of advertising

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer. View Original Article Data & Insights Predictions and Forecasts Google Post Views: 115 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Nonfood

Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat

The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress. View Original Article Dept. Beverage Consumers Dept. Pet Post Views: 194 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Trends & External Forces

P&G’s Native to debut 50-part microdrama series as genre takes off

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.  View Original Article Predictions and Forecasts Trends: Marketing ESG and CSR Technology & Innovation Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Holiday & Events

Super Bowl LIX: Tracking every ad

Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already teasing their plans.  View Original Article CPG: Adult Beverage Delivery Instacart Restaurants Holiday & Events Post Views: 168 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Volkswagen accelerates tech transformation with new digital AOR

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz. View Original Article AI Technology & Innovation Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Channel: Restaurants

Wendy’s doubles down on marketing effectiveness as part of turnaround

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value.  View Original Article Restaurants Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Department: Nonfood

Jeep goes extreme with enhanced X Games partnership

As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels. View Original Article Marketing: Digital Media Marketing: Social Media Dept. Nonfood Dept. Toys & Games Streaming ESG and CSR Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following […]
< 1 min read
0
  1. Agencies & Vendors

Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement. View Original Article Acquisition Agencies Post Views: 107 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Retailer Media

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said. View Original Article Walmart Executives Marketing: Retail Media Government Post Views: 30 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

BeReal launches US advertising platform led by former TikTok exec

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks. View Original Article Executives Marketing: Social Media TikTok ESG and CSR Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
Next