1. Trends & External Forces
  2. Channel: Ecommerce & Digital

Marketing in a Pandemic: Riding the Surging Wave of Commerce Advertising, Part 1

As COVID-19 disrupted world economies, consumer buying behavior began to change. The pandemic has led to an increased shift in buying everyday items online, with some experts stating this crisis pushed e-commerce ahead by nearly four years. Already the fastest-growing channel in digital marketing, commerce advertising hasn’t slowed during the global crisis. Even as many […]

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