1. Department & Category

Love’s Comfort Food is More than Chicken

Differentiation does not mean different it means familiar but with a twist.  At Love’s Travel Shops that twist is comfort food fresh fast and priced with a homestyle value according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

A new homestyle chicken lineup at Love’s Travel Shops is unique for the highway, as many items are baked and low in carbs while also flavorful, antibiotic-free and made fresh daily, the company said.

Love’s Whitman Harson, senior manager of category management and deli, stated, “We always listen to the customer, and they’ve been looking for flavorful chicken options that they can purchase to get back on the road quickly,” … “This new lineup is unique to the highway with skip-the-line items that are tasty, nutritious and well-priced.”

Filling up and filling out the menu, the chicken is included in new sandwiches, including a grilled chicken sandwich, a spicy breaded chicken sandwich, a chicken waffle sandwich and a chicken biscuit. All are available for under $4. It also comes as homestyle chicken tenders and spicy drumsticks that can be dipped in ranch, honey mustard and barbecue sauces.

Love’s Travel Stops & Country Stores’ network comprises more than 550 locations in 41 states. It also has more than 400 truck service centers, which include Speedco and Love’s Truck Care locations. How are you brining fresh fast food with flavor into your menu?  Comfort food has evolved has your menu?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook

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