Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at Comcast, explains how big data measurement is helping marketers better reach consumers.
Despite challenges like signal loss, big data measurement can help marketers unlock advanced audience identifiers that are beneficial for addressable advertising. Watch the quick video to know more about:
The potential for more precise audience targeting and measurement
Big data’s important role in precise targeting of niche audiences across devices
Nielsen’s advance audience measurement building a new foundation for accurate, first-party viewership information
Gain comprehensive cross-platform visibility and fine-tune your campaign in real time to maximize audience reach with Nielsen’s Big Data + Panel measurement.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.https://www.nielsen.com/us/en/insights/
